When I first joined Twitter in the summer of 2008, I didn't really see much point to the micro blogging site. The website had just been unblocked by our ever so moody ISPs just a few months prior and there were no more than a couple dozen users from the UAE, out of whom only a handful were active. The prospect of connecting with an international community never really struck me at that point in time and so I happily settled into a period of social doldrums. But by winter, the handful of active tweeps were buzzing about an upcoming Twestival in February for Charity: Water. Charity events were right up my alley, so I strapped on a pair of heels (never again) and decided to go. I met some fascinating people, and I took it in stride that I was one of the youngest in the community. After February, a few more people caught on and there was an actual sense of community.
In October 2009, UAE Tweets indexed a total of 8,000 users in the UAE. That was a huge deal. My follower count grew, and I got involved with some amazing projects. I was an active member of the real-life community, too. And that's a big thing for me. At that point I had nothing but praise for Twitter. Following the events of the Arab Spring, I still had only good things to say.
Then something happened.
Three years down the line I've begun to regret spending far too much time on Twitter. Here's a list of some of them, right off the top of my head. Note the use of hashtags for the list. Clever eh? No?! Well, #screwyou.
#3 I think in 140 characters
Do you have any idea how difficult it had become to write my undergrad thesis on socio-political artistic expression in the Middle East after writing about the same in concise 140-character blurbs for three years? If you came to this blog through a link on Twitter, then you probably do. But I will admit, my followers had given me impressive leads, and for that, I thank them.
I aced that by the way, thanks for asking.
#2 Faceless brands, logos and marketing
Social media, with the popularity of home grown brands like Wild Peeta, piqued the interest of other companies here. It became a cost effective way of getting an in with the people who mattered. These 'gurus' began charging an arm and a leg to teach unsuspecting media folk of the dark ages what hashtags and trending topics were. No joke.
Then, anybody who was a relative somebody, i.e. had more than 100 followers, on Twitter began to have their inboxes inundated with follow notifications of brands that they had no interest in. Tweeps in my timeline began to gravitate towards social media marketing as careers, which struck me as odd. I might be biased when I say this (no, I'm pretty sure I'm biased) but there's just something about marketing, advertising and PR that rubs me off the wrong way. Consumerism and excessiveness in this waste-driven society is just something I can't wrap my head around.
#2a The Twitter Mob
Perfecting the art of draconian corporate witch-hunts became your claim to fame on Twitter.
#1 Nobody sees past the social media dweeb
I'm in no means a social media guru, expert, maven, or whatever fancy add-on people slap on to give themselves an air of authority. I never was, and never will be.
Being in university and an incessant tweeter made me a prime target for post recession companies who were looking to hire social media cackle-heads for dirt cheap. (see #2)
You see, I gathered followers because I tweeted about what I felt strongly about: homosexuality, the Middle East, tame and sometimes misinformed socio-political commentary, music, and human rights. I wasn't necessarily good at Twitter, but I was myself; not a brand, not a faceless entity. People who had the same interests as I followed me over a period of time. I didn't use gimmicks like jumping on the trending topic bandwagon or bots. My followers grew organically, and not because I was some popular social media 'guru'.
But suddenly, that's all I became. Social media. It wasn't my interest/ skills in writing, art, and politics. My degree in international relations meant nothing now that I was on Twitter because people can't get past the 'social media' label, and I'll be the first to admit that this is all my own doing.